Here's a guide on music licensing prices that you can use to set your own. Keep in mind, these are just ballpark figures. You have the power to adjust these according to your unique value proposition and audience.
1. YouTube:
- Economy: $15-$30 per track
- Average: $50-$75 per track
- Luxury: $100-$200 per track
2. Podcasts:
- Economy: $20-$40 per track
- Average: $60-$90 per track
- Luxury: $120-$250 per track
3. TV Advertisement:
- Economy: $500-$1000 per track
- Average: $1500-$3000 per track
- Luxury: $3500-$7000 per track
4. TV Shows:
- Economy: $300-$600 per track
- Average: $800-$1500 per track
- Luxury: $2000-$5000 per track
5. Feature Films:
- Economy: $1000-$2000 per track
- Average: $2500-$5000 per track
- Luxury: $5500-$10000 per track
Remember, these are just guidelines. A lot will depend on the demand for your specific genre, your audience size (are you not on Spotify at all? Or do you have 10 million+ monthly listeners?), the quality of that audience (is your audience interested in the company/brand that is licensing from you?) the potential reach of the license (local vs. national vs. international), and the duration of use. Also, keep in mind that if you have a very high-value piece or a niche that's in demand, you might command prices even higher than the luxury tier.
Always ensure your pricing reflects your worth, while still keeping you competitive in the market. And remember, with That Pitch Pro, you keep 100% of your earnings! Happy pricing!