When you're preparing to distribute your music through That Pitch's Studio, understanding the nuances between "Library Distribution & Sync Store (Non-Exclusive)" and "Library Distribution (Exclusive)" is crucial. Each pathway offers unique benefits and aligns with different strategic goals, especially when considering visibility and management of your tracks.
Exclusive Distribution: The Boutique Approach
Exclusive distribution is characterized by a more selective, boutique approach to managing your music. This option is ideal if:
- Selective and Strategic: Exclusive libraries are more selective, focusing on a smaller catalog. This exclusivity means your track benefits from targeted promotion and management, potentially leading to higher visibility among buyers seeking unique content.
- Shared Investment: By opting for exclusive distribution, you enter a partnership where the library invests in promoting your track, motivated by the shared ownership of its rights. This can lead to more dedicated efforts to sell your music.
- Qualification Criteria: Your music needs to be unreleased, unregistered, and generally unheard to qualify for exclusive distribution. This ensures that the tracks in exclusive libraries maintain their unique appeal to buyers.
Non-Exclusive Distribution: Maximizing Exposure
Non-exclusive distribution, on the other hand, offers a broader approach:
- Broad Accessibility: This option allows you to retain full rights and distribute your music across multiple platforms, including your own sync store, ensuring maximum exposure.
- Open Catalog: Non-exclusive libraries accept a wider range of music, including both released and unreleased tracks. While this inclusivity offers greater distribution opportunities, it may also mean your music competes within a larger catalog, potentially affecting individual track visibility.
- Direct Sales Flexibility: You can sell directly to your clients, offering a versatile approach to monetize your music across various markets.
Visibility and Sales: Exclusive vs. Non-Exclusive
- Visibility in Exclusive Libraries: The smaller, more curated catalogs of exclusive libraries mean your track can enjoy higher visibility and more dedicated management. This focused approach can lead to more frequent sales for your music, as each track is a significant part of the library's offering.
- Sales Frequency in Non-Exclusive Libraries: While non-exclusive libraries provide the advantage of broad exposure, the larger volume of tracks may result in less visibility for individual pieces. This can affect how often your music is sold, as there's more competition within the library.
Making the Right Choice
Deciding between exclusive and non-exclusive distribution involves weighing the benefits of targeted promotion and visibility against the desire for broad exposure and direct sales opportunities. Consider:
- Your Career Goals: Are you aiming for dedicated promotion within a boutique catalog, or do you prefer the broadest possible exposure for your music?
- Track Qualification: Does your music meet the criteria for exclusive distribution, and are you willing to share rights for the potential benefits?
- Visibility and Management: Consider how important visibility and active management are to you. Exclusive libraries may offer more personalized attention to your tracks, potentially leading to more sales.
Conclusion
Your decision between exclusive and non-exclusive distribution in That Pitch's Studio should align with your strategic goals, the nature of your music, and how you envision its market presence. Exclusive distribution offers a boutique approach with potentially higher visibility and sales frequency for qualified tracks, while non-exclusive distribution maximizes exposure and provides flexibility in rights and direct sales.